What Is Google Analytics and How Does It Work?

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Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is part of the Google Marketing Platform and is available for free to anyone with a Google Account. Today in Vancouver SEO’s blog, you’re going to learn what is Google Analytics and how it works! Let’s get started! 

What Is Google Analytics? 

Google Analytics is a popular tool for off-page data research on a website. It is a Google platform that collects all the data on a website and publishes it to you in the form of daily, weekly, monthly and yearly reports.

It analyzes visitors to your website. A visitor comes to your website and collects all the information including what you do, which page you visit, how long you visit, etc. Based on this information, you can think about the content of your website and take steps how to improve the content.

How does Google Analytics Work? 

Let’s know how it works-

  1. Free

The first and most obvious reason to use it is that it works for free. You do not need to purchase, subscribe or provide credit card information. But all you need is a Gmail account and the ability to install a tracking code on your website.

  1. Data Visualization

This platform presents metrics in different shapes. Lists, charts, graphs, pie charts, spreadsheets, and more can help you see how your website is performing. With enough knowledge from here, you can create dashboards to display the most important metrics for your business goals.

  1. Reporting

While data visualization gives you an understanding of the data, reporting helps you make decisions from it. By comparing metrics between data you can gather more information and identify correlations.

You can collect, present and compare any data set or combination of data sets with the platform’s reporting capabilities. Reports on content relevance, traffic sources, traffic volume, date range, campaign conversions, and more. It is used to make data-driven decisions and share helpful information with other decision-makers.

  1. The Time

It helps you determine what makes a good business website for your target audience and industry, not through insights or feedback. A data-driven approach eliminates time-dependent assumptions and enables you to learn, make decisions, and perform more efficiently.

  1. Traffic

It benefits your business by providing more insights into who visits your website. You can gather information about the audience population like age, gender, and location. With this information, you can identify which of your target audiences are most likely to convert, and then fill in the content of your website accordingly.

  1. Website Channel

Another benefit of Google Analytics is that it lets you know which channels are driving people to your website. For example; social media, email, or landing pages. It is helpful in many ways. 

For example, if a lot of traffic comes through social media channels, you might want to focus your resources on that area. Or, you can try using similar content, copy, and style on other channels that are not performing well. You can see which campaigns are most successful by the amount or quality of traffic they bring to your website.

  1. Technology

It can show performance indicators such as page load time and identify the operating system, browser, monitor resolution, and user Internet service, provider. This information can help you ensure that your website works well on popular browsers and devices. This can help you provide a positive user experience at every step of the user transformation journey through your website, which will often involve multiple devices.

Some Benefits of Google Analytics

  • The service is free, easy to use, and beginner friendly.
  • Google Analytics provides a variety of metrics and customizable dimensions. A variety of useful insights can be captured using this platform.
  •  Google Analytics includes many other tools, such as data visualization, monitoring, reporting, predictive analytics, etc.

Errors in Google Analytics

  • Overall data accuracy users block Google Analytics cookies, certain browser extensions, ad filtering programs, and private networks.
  •  Reports are generated with a sample of 500,000 random sessions to reduce server load. In addition, the margin of error is given only for the number of visits in this report. Therefore, small pieces of information can have very large margins of error.

Summing Up

So far this is all about Google Analytics and how it works with benefits and errors. But if you’re looking for Google Analytics or SEO services, contact Vancouver SEO to get done your business!

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