The Rise of Voice Search
The first and foremost reason for the significance of Voice Search is the sheer rise in the adoption of voice-activated technology. Smart speakers like Amazon’s Alexa, Google Home, and virtual assistants like Siri and Google Assistant have become commonplace in households and on mobile devices. As users increasingly employ these devices for queries, optimizing your content for voice search is the logical next step.
Changing User Behavior
Voice search encourages a shift in user behavior. Instead of typing keywords into a search engine, people ask complete questions or make requests in a conversational manner. For example, they might ask, “What’s the weather like today?” or “Find me the nearest coffee shop.” To be relevant in this new landscape, content must cater to these natural language queries.