Find what is preventing useful pages from competing
Technical SEO connects a page’s content with the systems that need to retrieve and understand it. We examine important page templates and known problem URLs, then separate confirmed faults from questions requiring Search Console or server evidence.
A missing title, a blocked page and a slow image are different problems. The deliverable should show the affected URL, what was observed, the recommended fix and the test that will confirm it. This makes the work actionable for a developer or site manager.
Crawling, indexing and URL consistency
We review status codes, robots instructions, sitemap entries, canonical tags and internal links together. The aim is to give each useful page a stable address that can be discovered from the site itself. Sitemaps should contain the canonical URLs you want considered for search.
- Identify missing, redirected or non-indexable priority pages.
- Check www, HTTPS, trailing-slash and duplicate URL behaviour.
- Find important pages with few or no incoming internal links.
- Compare rendered content with the information available in source HTML.
- Use Search Console to investigate Google-selected canonicals and indexation.
Website speed and the mobile experience
We examine the resources delaying meaningful content, including large images, font loading, stylesheets and third-party scripts. Image dimensions help reserve layout space; responsive image sizes can avoid downloading a desktop asset to a small screen.
Laboratory tests are useful for diagnosing a release. Real-user performance data, where available, shows what visitors experience over time. We distinguish the two rather than treating one Lighthouse score as proof that every page is fast.
Preserve search value through a migration
Before a redesign or platform move, record important URLs, search landing pages and any established redirects. Keep useful addresses when possible. Map changed pages to genuinely equivalent destinations, update internal links and verify both old and new routes.
Launch checks include canonical tags, robots directives, sitemap content, forms and error handling. A staging noindex instruction must not follow public pages into production. Old URLs should not all be sent to the homepage.
Structured data and verification
Structured data should describe visible, accurate business and page information. We review organization details, breadcrumbs and relevant article or service markup, then check syntax and applicable Google eligibility. Markup does not substitute for useful content or guarantee an enhanced search result.
After implementation, the handoff includes a change record and validation results. Search Console inspection is a separate check of Google’s view; deployment alone does not confirm indexing.
Related services and resources
Start with a clear next step
Share your website, your main services and the places you serve. We can use that context to discuss the right review and project scope.
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