Audit, advice or implementation?
Compare the work you need and who will deliver it. Your written proposal confirms the actual pages, deliverables, costs and review dates.
| Starting point | Best fit | What you receive | Who implements |
|---|---|---|---|
| SEO audit | You need to decide what to fix first. | Affected pages, dated findings, priorities and acceptance checks. | Your team implements the recommendations unless a separate implementation scope is agreed. |
| SEO consulting | You have a writer or developer and need direction. | A roadmap, review of proposed changes and guidance on measurement. | Your implementation owner publishes changes; the consultant reviews the agreed evidence. |
| Managed SEO services | You need agreed improvements delivered. | Scoped content and technical changes, a release record and reporting. | The proposal names the implementer, business approver and reviewer before work starts. |
Check proposal costs and exclusions before choosing a scope. Search visibility and qualified enquiries require measurement after implementation; completed work alone does not demonstrate growth.
An SEO plan built around your most valuable services
A useful SEO engagement starts with the work your business wants more of. Tell us which services produce good customers, where you can deliver them and how many new enquiries your team can handle. We use that context to prioritize the pages that matter commercially.
For a Vancouver service business, a broad agency keyword, a specific service search and a customer researching costs can represent different decisions. We map those intentions to a primary page and supporting resources, then agree which changes should happen first.
What can be included in your SEO scope
The proposal sets out the deliverables and the people responsible for implementing them. Depending on the starting point, your scope may combine a focused audit, improvements to existing pages and an ongoing content and measurement programme.
- Keyword and intent mapping for priority services and locations.
- Technical checks for crawl access, canonicals, redirects, internal links and performance.
- Service-page copy, titles, descriptions, headings and relevant structured data.
- Local business information and Google Business Profile recommendations.
- Useful supporting articles based on customer questions and business expertise.
- Reporting on search visibility and confirmed enquiries where measurement is available.
Implementation that fits your website
Some clients need recommendations their own developer can implement. Others need content and technical changes delivered as part of the project. We clarify that responsibility before work begins, including access requirements, review rounds and any separate design or development scope.
Changes to existing URLs require particular care. Before consolidating or moving a page, check its search traffic, inbound links and business purpose. A better page should strengthen what already works, and a moved page should lead visitors to a relevant destination.
How we judge progress
An improvement log records which pages changed and why. Search Console can then show how relevant queries and landing pages respond over time. Analytics and your enquiry records help establish whether the traffic is producing conversations your team wants.
A click on a phone link is an expression of interest; it is not proof that a call connected. A form success event needs to follow a confirmed submission. We keep these distinctions visible so decisions are based on business outcomes rather than inflated conversion totals.
Choosing between an audit and ongoing SEO
A focused audit is a sensible starting point when the main problem is unclear or a redesign is approaching. Ongoing SEO is better suited to a continuing need for implementation, content improvement and measurement across multiple services. You can ask for either approach when you request a review.
The right investment depends on competition, the condition of the site, your team’s capacity and the scope of work. The pricing guide explains how to compare a proposal and what should be included.
How we decide which SEO work comes first
A technical issue on a priority service page, an unclear offer and a weak local profile need different responses. We connect each recommendation to an affected page, an observed problem and the next customer action. The implementation plan defines what will change and how to check it.
- If an important page is excluded from search, inspect the response, canonical and Google indexing reason before rewriting it.
- If relevant searches reach the wrong page, compare the query, offer and internal links before creating another URL.
- If impressions appear but few people click, review the query mix, position and title together; a new description alone does not guarantee more traffic.
- If visitors arrive but do not enquire, check service clarity, mobile contact paths and confirmed form delivery.
Related services and resources
Start with a clear next step
Share your website, your main services and the places you serve. We can use that context to discuss the right review and project scope.
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