Where to start
- Confirm one consistent name, address and phone number
- Map each priority service to one strong page
- Improve Google Business Profile completeness and review operations
- Measure calls, forms and bookings—not map views alone
Start with local demand and page ownership
List the services that produce the best customers, then examine how Vancouver searchers describe them. Separate city-wide intent from neighbourhood language and informational questions.
Assign each meaningful intent to one primary URL. This prevents service pages, blog posts and location pages from competing with one another.
- Priority service + Vancouver searches
- Near-me and map-led searches
- Comparison and cost questions
- Neighbourhood terms only where they add useful context
Build a guideline-compliant local entity
Use the same business name, Vancouver address and primary phone number across the site, Google Business Profile and trusted directories. Do not create virtual offices simply to target more map packs.
Complete relevant categories, services, hours, photos and appointment links. Keep them current, especially after staffing, holiday or service changes.
Create a repeatable review and citation process
Ask real customers for honest feedback at a natural point after service. Respond professionally and look for recurring language that can improve service pages and sales conversations.
Prioritize accurate core citations and relevant local or industry directories. Hundreds of low-quality listings are less useful than a small, consistent footprint.
Measure the path from search to customer
Track calls, forms, bookings and qualified outcomes by landing page. Map rankings vary by searcher location, so use grid tracking as directional evidence rather than a single universal position.
Review results monthly, document changes and invest next in the service or area showing the strongest combination of demand, visibility and conversion value.
A first-month plan you can assign
In week one, choose the service with the clearest commercial opportunity and record its current landing page, enquiries and Search Console queries. Check the Business Profile against actual operating arrangements. A service-area business that does not receive customers at its address should follow Google’s address-display rules.
In week two, improve that service page with scope, relevant examples, common questions and a direct enquiry route. In week three, correct important business listings and introduce an honest review request after completed work. In week four, check that the page is indexed and review enquiry quality. Keep the baseline and a dated change log so the next month’s decisions have context.
- Owner: confirm services, locations and approved evidence.
- Website team: implement the page and technical fixes.
- Customer-facing team: record qualified enquiries and recurring questions.