Get a diagnosis your team can use
An SEO audit should help you decide what to do next. We start with your services, customer area, business goals and known website problems. That determines which pages, competitors and conversion paths deserve attention.
A public review can identify many issues in page content and technical responses. A fuller assessment needs Search Console, analytics and business context to distinguish a visible problem from one that is materially affecting traffic or enquiries.
What the audit can cover
The exact coverage is agreed in your scope. Core areas include the pages people find, the signals search engines receive and the actions visitors can complete.
- Search intent and which page should answer each priority query.
- Page titles, descriptions, headings, content gaps and internal linking.
- HTTP responses, crawl instructions, canonical URLs and sitemap quality.
- Representative mobile and desktop performance checks.
- Local business information and service-area clarity.
- Forms, contact paths and definitions of qualified enquiries.
A useful finding includes evidence and a next step
For each material finding, we identify the observed behaviour, affected URLs, likely impact, proposed change and how to verify it. We also mark what remains uncertain. A finding that depends on Search Console should not be presented as confirmed merely because a public search did not show a page.
Priorities consider impact, effort and dependencies. Restoring access to a valuable page usually belongs ahead of polishing its description. Rewriting overlapping pages requires an understanding of their existing traffic and purpose.
An example of the difference between a check and a conclusion
Our own website’s initial audit found that all 71 sitemap URLs loaded and had canonical tags. It also found short service content and an unlinked case-studies page. Passing the crawl checks did not establish that the commercial pages were persuasive or that Google had indexed every URL.
We publish that baseline as an example of a technical and content review. It shows the actual measurements and their limits, rather than implying a ranking increase from work that has only just launched.
What happens after the review
You can use the findings with your own team or discuss an implementation scope. A proposal should identify who writes content, who makes technical changes, how revisions are handled and how completed work will be checked.
To start, send your website, priority services, service area and what is currently worrying you. No passwords are needed in the enquiry form. The team can arrange appropriate account invitations if a deeper review requires access.
Related services and resources
Start with a clear next step
Share your website, your main services and the places you serve. We can use that context to discuss the right review and project scope.
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