Your proposal should explain what the price buys
SEO cost depends on the work required and who will deliver it. A small business with a sound website and one priority service has different needs from a multi-location business rebuilding its site. Comparing a monthly number alone can hide a large difference in implementation, content production and reporting.
Vancouver SEO provides a defined proposal after reviewing your website and goals. Ask for the deliverables, responsibilities, review process and exclusions in writing so you can compare the offer meaningfully.
A focused audit
An audit scope can cover a defined set of priority pages, technical checks, content opportunities and an ordered action plan. Clarify whether the work includes authenticated Search Console analysis, performance testing, a review meeting and implementation.
This approach suits a business that needs a diagnosis before committing to a larger programme. The audit fee and any subsequent implementation should be identified separately.
An implementation project
A project scope can cover specific service-page rewrites, a redirect plan, structured data, internal links or performance work. The proposal should identify the affected templates or pages and what a successful handoff looks like.
Ask how revisions, deployment, access, backups and work outside the agreed scope are handled. If your own developer implements the changes, agree how recommendations and verification are delivered.
Ongoing SEO support
An ongoing scope can combine research, content updates, technical maintenance and performance review. It should state the work expected during each review period and the responsibilities of both teams.
Clarify the initial term, renewal, cancellation arrangements, ownership of accounts and content, and how priorities change as evidence arrives. A fixed list of tasks should not prevent fixing a more consequential issue.
Questions to ask when comparing proposals
Use the same questions for each provider and compare the answers against your business needs.
- Which services, markets and pages are included?
- Who performs implementation, and what needs my approval?
- How much content production and revision is included?
- Are paid advertising, design, development or software costs separate?
- How are qualified enquiries measured and distinguished from clicks?
- Who owns the website content, accounts and reporting data?
- What happens at the end of the engagement?
What we need to prepare a scope
Send your website, most important services, customer locations and the outcome you want to improve. If you have a budget range, sharing it helps identify a realistic starting point. The next step is a scoped proposal; this page does not publish a fixed package rate.
Related services and resources
Start with a clear next step
Share your website, your main services and the places you serve. We can use that context to discuss the right review and project scope.
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