Many social media trends have grown and changed over the years due to the rapid growth of social media. Businesses can stay competitive by adjusting to these emerging trends to stay ahead of the competition.
In a short period, social media has become an essential part of our lives. With carefully thought out social media strategies, what first served as a way to stay in touch with friends and family quickly evolved into a conduit for brands and enterprises to engage with their target audience. Today Vancouver SEO discusses social media trends and how they work!
5 Popular Social Media Trends That You Should Know
Here are 5 popular social media trends that you should know and how you can advance your business identity as well-
- The adoption of AR and VR technology by more brands
Current social media trends include Augmented Reality (AR) and Virtual Reality (VR), as businesses look to deliver enticing user experiences. Numerous online retailers have adapted to AR-powered shopping, enabling customers to try things on before buying. Customers will be able to use it to make more informed decisions before investing.
People are already capable of making many of the changes needed in the VR and AR space. VR and AR technologies will go completely mainstream in the future and greatly improve the user experience.
- Increasing Interaction with Transient Content
If the concept of ephemeral content is unfamiliar to you, social media can help you understand it better. We’re referring to popular, ephemeral content that appears on Facebook and Instagram only to evaporate 24 hours later.
Brand stories are intended to be more intimate and casual, but photographs, videos, and textual content continue to inform everyone about new product releases, specials, and other public announcements.
- TikTok’s Oopularity Rises Among Generation Z
In general, Facebook is the most widely used social media network. But younger generations prefer TikTok over other apps. And its popularity is rising even more quickly than projected by analysts.
People in Generation Z spend one-fifth of their daily time on TikTok, which is more than five hours. Only 3% of marketers believed it was the best platform for achieving their corporate objectives. That percentage had increased by 700%, and 24% of respondents said the platform was the most successful.
- Live Videos For Market Trends
Demand for video content has also lagged behind the popularity of live video. As more than 82% of viewers prefer live video on social media, live videos are currently being broadcast on Twitter, Facebook, YouTube, Instagram, and Tumblr.
Instant live chat is a great way to grab your audience’s attention and share important information, especially when algorithm adjustments have limited businesses’ ability to appear in users’ feeds.
- Increasing Demand For Chatbot Communication
Chatbots will accelerate resolution instead of wasting human time, AI-powered chatbots can accurately understand your queries and concerns and provide you with the best solution within seconds.
Dependence on humans will decrease as AI-powered chatbots will be integrated into various brands’ social media pages and customers will get answers to their queries at any time of the day.
The recent focus on AI chatbots is also helping to strengthen the interaction between brands and their customers as this is a bonus feature for both customers and brands.
Wrapping Up
Nowadays, social media trends are a kind of updated event that we can know from anywhere which keeps us ahead in this competitive world. Stay tuned to our website for more latest social media trends and events!
