For businesses across British Columbia, local SEO is critical to attracting customers nearby. Yet, many businesses make avoidable mistakes that prevent them from ranking high on Google Maps and search results. By understanding these common pitfalls, your business can optimize its online presence and reach more local customers.
To see how professional guidance can help, check our Local SEO Vancouver services.
1. Inconsistent Business Information
One of the most common mistakes is inconsistent business name, address, and phone number (NAP) across online directories. Google values consistency, and discrepancies can harm your rankings.
Fix: Audit your NAP across Google Business Profile, Yelp, and other directories. Ensure it’s identical everywhere.
Learn more about optimizing your profile in our SEO Services page.
2. Ignoring Google Business Profile Optimization
Many BC businesses claim their Google Business Profile but fail to fully optimize it. Missing categories, incomplete descriptions, or no photos can reduce visibility in local searches.
Fix: Complete all fields, add high-quality images, post updates, and encourage customer reviews.
For a step-by-step approach, see our Vancouver SEO Checklist for 2025.
3. Neglecting Mobile Optimization
A huge portion of local searches come from mobile devices. If your website isn’t mobile-friendly, users may leave immediately, increasing bounce rates and harming SEO.
Fix: Use responsive design, optimize page speed, and simplify navigation for mobile users.
4. Poor Local Content Strategy
Many businesses don’t create content targeting local keywords. Blogs, service pages, and location-based content help Google understand where you operate.
Fix: Incorporate keywords like “Vancouver plumbing services” or “BC landscaping company” naturally in your content.
5. Lack of Customer Reviews and Engagement
Google considers customer reviews a major ranking factor for local SEO. Not actively requesting reviews or responding to feedback can limit your local visibility.
Fix: Encourage satisfied customers to leave reviews and respond promptly to all feedback.
Learn strategies for review management in our post Local SEO Vancouver.
6. Not Building Local Backlinks
Backlinks from reputable local websites signal credibility to search engines. Many BC businesses fail to pursue partnerships, sponsorships, or guest posts in their area.
Fix: Partner with local organizations, join business directories, and contribute guest articles to local publications.
Conclusion
Avoiding these common local SEO mistakes can dramatically improve your visibility in BC search results. From consistent business info to optimized Google profiles and local content, each step strengthens your online presence and drives more local customers.
