Focus on relevance
Review keyword intent, geography, exclusions and landing page quality together. A click becomes useful when the visitor understands the offer and can take the next step.
Verify what you measure
Distinguish form starts from successful submissions, and call clicks from completed calls. Management fees and advertising spend should be separate in the agreed scope.
Start with the supported advertising platform
For Google campaign management, use our Google Ads service page to review the platform-specific scope. Broader paid-search or cross-platform requirements need a confirmed proposal naming the platforms, account permissions, creative responsibilities and reporting. This page does not imply that every advertising network is included.
Related services and resources
Start with a clear next step
Share your website, your main services and the places you serve. We can use that context to discuss the right review and project scope.
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