Keyword Research and Optimization
Start by conducting comprehensive keyword research to identify the search terms and phrases your potential customers are using to find products or services in your area. Local keywords, including city or neighborhood-specific terms, should be a priority. Integrate these keywords naturally into your website’s content.
Google My Business (GMB) Optimization
Claim and optimize your Google My Business listing. Ensure all information is accurate and up to date, including your address, phone number, business hours, and high-quality images. A well-optimized GMB profile increases your chances of appearing in the coveted “local 3-pack” in Google’s search results.