In 2025, Google doesn’t just reward websites that look good — it rewards those that load fast. That’s why site speed is a critical part of technical SEO.
If your site takes more than 3 seconds to load, you’re losing both rankings and revenue — especially in a competitive market like Vancouver.
Studies show that every extra second of load time drops conversions by up to 20%.
These are the user-focused speed signals Google uses in ranking:
Measures how fast your main content loads. Target: under 2.5 seconds
How long it takes for the site to respond when someone clicks or taps. Target: under 100 ms
Measures visual stability. Target: under 0.1
We explain these in detail in our Technical SEO Services.
Use free tools like:
Need help interpreting the results? Try our DIY SEO audit or contact us.
Use WebP format and make sure images load only as they appear on screen.
Tools like Autoptimize (WordPress) or built-in Shopify settings can help.
Extra tools = extra code. Audit your stack quarterly.
Services like Cloudflare speed up delivery across Canada and globally.
Shared hosting = bottlenecks. Consider VPS or managed hosting.
Page caching drastically reduces server load.
Responsive is no longer enough — design mobile-first.
We cover all of this in our website design services.
“Our bounce rate dropped 30% and our rankings improved across 12 keywords just from improving speed. We didn’t even touch the content.”
— Marketing Manager, Richmond Ecommerce Brand
See full results in our case studies.
If your site is slow, you’re not just losing visitors — you’re giving your competitors the upper hand.
Curious how you stack up? We can test and fix everything in one go.
📈 Explore our SEO & performance services
