Inventory before architecture
Review the actual categories, products and variants. Identify stable ranges versus short-lived combinations. A large catalogue does not need every filter state indexed; it needs a coherent route to the products people can buy.
Give collections distinct jobs
Define the buying need each collection satisfies and the products that qualify. Add useful comparison context without burying the product list. When two collections do the same job, investigate their performance and links before consolidating.
Build checks into merchandising
Assign responsibility for new collections, empty categories and renamed products. Keep internal links, canonical signals and sitemaps aligned. Review a sample after every material catalogue or theme change.
Put it into practice
Use these prompts for your working brief.
- Inventory and category map
- Indexable collection criteria
- Variant and filter rules
- Merchandising owner
- Post-change checks
Source and further reading
Check the implementation against the platform’s current guidance.
Related services and resources
Start with a clear next step
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