Work from the product record
Use verified names, specifications, compatibility and current policy information. Do not invent stock status, certifications or customer ratings. State measurements consistently and explain any assumptions relevant to fit.
Answer the next buying question
Describe who the product is for, how options differ and what must be checked before ordering. Useful copy complements images and specifications instead of repeating the product name in every paragraph.
Keep visible content and markup in sync
Prices, availability and product identifiers in structured data must reflect the underlying system and the visible page. Validate representative products, including out-of-stock items and variants, after template changes.
Put it into practice
Use these prompts for your working brief.
- Reliable product source
- Useful option comparison
- Accessible image descriptions
- Accurate structured data
- Policy and stock consistency
A product-information example
Illustrative example: “comfortable desk chair” gives a shopper little to compare. A more useful record includes verified seat dimensions, adjustment options, materials, assembly requirements and compatibility limits. Explain which option changes those facts rather than repeating a generic paragraph for each variant.
The merchant supplies and approves the facts. The content brief records missing specifications, the source of each claim and who maintains changing information. Do not fill gaps with invented certifications, reviews, availability or delivery promises.
- Keep exact measurements and units consistent across copy, images and specifications.
- Make variant differences and exclusions clear before the purchase step.
- Check price, availability and structured data against the actual commerce system.
Related services and resources
Start with a clear next step
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