Name the buying task
Write one sentence describing what the shopper is trying to choose. List the included products and any important exclusions. If the only difference from another collection is a keyword, reconsider the need for a new URL.
Choose useful information
Add the comparison points a buyer needs: fit, use, range or compatibility where supported. Essential facts belong in text, not only in a promotional image. Keep the product list easy to reach on mobile.
Set maintenance rules
Decide what happens when stock changes or the collection becomes empty. Identify who updates the content and which evidence would justify merging it later. A clear owner is more valuable than an arbitrary word count.
Put it into practice
Use these prompts for your working brief.
- Buying task
- Included products
- Distinct value
- Useful comparison facts
- Empty-state and maintenance rules