Why SEO Matters More Than Ever for Online Stores in BC
Running a Shopify, WooCommerce, or Squarespace store in BC? You already know paid ads are getting more expensive — and less reliable.
That’s why ecommerce SEO is the key to sustainable growth.
No monthly ad spend. No algorithm panic. Just long-term, consistent traffic.
Want fast results too? Read our comparison: SEO vs Google Ads.
What Makes Ecommerce SEO Different?
Ecommerce SEO is about more than just keywords. You need to:
- Optimize hundreds of product & collection pages
- Create helpful, high-converting content
- Avoid duplicate content issues
- Improve site speed and user experience
- Earn backlinks without spamming
This is exactly what we do in our ecommerce SEO services.
7 Key Steps to SEO Your Online Store in 2025
1. Start With Category & Product Keyword Research
Look for:
- “Buy” intent keywords
- Long-tail modifiers (e.g., “organic soap Vancouver”)
- Product-type + location (e.g., “soy candles BC”)
Not sure where to start? Use Google Suggest, Ubersuggest, or Semrush.
2. Optimize Your Collection & Product Pages
Each page should include:
- One H1 with the main keyword
- Descriptive product titles (no generic “T-shirt #42”)
- Unique descriptions — not manufacturer copy
- Keyword-rich alt text for images
- Internal links to related products or guides
See our full content guide: Anatomy of a High-Converting Local Page.
3. Build a Blog for Long-Tail Search
Examples of effective ecommerce content:
- “Best Gifts for New Moms in BC”
- “5 Ways to Use Our Soy Candles in Your Home”
- “Why Organic Skin Care Is Booming in Canada (2025 Edition)”
This builds topical authority and captures early-funnel buyers.
4. Speed Matters — Big Time
Slow pages = abandoned carts.
Improve speed by:
- Compressing images
- Removing unused apps/plugins
- Using Shopify’s “Dawn” or custom lightweight themes
- Enabling lazy loading
More tips in our Website Speed for SEO guide.
5. Fix Technical SEO
Common issues:
- Duplicate content from product variants
- Orphaned pages (no internal links)
- Thin or empty collection pages
- Improper canonical tags
We cover these fixes in our technical SEO services.
6. Use Schema Markup
Add structured data for:
- Products (price, availability, rating)
- Breadcrumbs
- FAQs
- Reviews
This improves click-through rate with rich snippets.
7. Earn Backlinks That Actually Help
Forget mass directories. Get links from:
- Niche blogs that review products
- Canadian ecommerce roundups
- BC business features or interviews
- Local influencers
See how we used this in our Langley contractor SEO case study.
Mistakes to Avoid
❌ Using manufacturer content
❌ Skipping meta titles/descriptions
❌ Indexing out-of-stock or duplicate pages
❌ Only optimizing for homepage keywords
Ecommerce SEO Success Story
“We ranked 12 product pages in the top 5 positions within 4 months — and our ad budget was cut in half without hurting sales.”
— Shopify Store Owner, Richmond
Let’s Optimize Your Online Store the Right Way
We’ve helped ecommerce brands in skincare, apparel, food, and supplements grow traffic and reduce ad spend — without losing momentum.
📍 Schedule your ecommerce SEO audit
