Why You Need an SEO Audit — Even If You’re Not a Pro
If your website isn’t getting traffic or your rankings have stalled, chances are something’s wrong under the hood.
This guide gives you a DIY SEO audit you can run in 30 minutes or less — no paid tools required.
Want a deeper check? Book a free professional audit.
Part 1: Technical SEO (10 Minutes)
1. Is Your Site Mobile-Friendly?
Visit Google’s Mobile-Friendly Test
If it passes, great.
If not, you’re likely losing traffic.
Need help? See our Website Design Services.
2. Check Your Site Speed
Use PageSpeed Insights or GTmetrix
Aim for a load time under 3 seconds
Fix slow themes, large images, and unused plugins
Why it matters: Why Website Speed Matters for SEO
3. Are There Broken Links or Errors?
Use the Ahrefs Free Broken Link Checker
Remove or redirect 404 errors
Ensure your homepage and menu work properly
Part 2: On-Page SEO (10 Minutes)
4. Do Your Pages Have Clear Titles & Meta Descriptions?
Search “site:yourdomain.com” on Google
Check that each page has a unique, relevant title
Meta descriptions should be concise and keyword-rich
Read: The Complete Vancouver SEO Checklist
5. Do You Have a Clear H1 and Subheadings?
Open a few main pages
Only one H1 per page
Break content up with H2s and H3s
Need help structuring landing pages? See High-Converting Local Pages
6. Are You Using Internal Links?
Link related service pages and blog posts to each other
Avoid orphaned pages (no links pointing to them)
Examples: Top SEO Mistakes BC Businesses Make
Part 3: Local SEO + Content (10 Minutes)
7. How’s Your Google Business Profile?
Google your business name
Should show full profile with hours, photos, services
Make sure your NAP (Name, Address, Phone) is correct
Check when you last got a review
See more in our Local SEO Services
8. Do You Have Local or Service-Specific Pages?
Do you have pages for each major service?
If you serve multiple cities (Langley, Richmond, etc.), do they have separate, optimized pages?
Check out our Langley Contractor Case Study
9. Are You Publishing Blog Content?
Visit your blog — when was the last post?
Active blogs build trust, topical authority, and long-tail traffic
Get started with ideas: SEO Blog Strategy for BC Businesses
Your SEO Audit Scorecard
You don’t need perfection — you need momentum.
If you answered “No” to more than 3 of the above, it’s time to:
