Client Background
Business Type: General Contractor (residential renovations)
Location: Langley, BC
Website: WordPress (underperforming at start)
Goal: Rank in Google for “Langley contractor” and “home renovation Langley,” generate qualified leads via organic traffic.
The Problem
When the client approached us, they had:
- A beautiful but slow-loading website
- No keyword strategy
- Not showing in Google Maps for any contractor terms
- Fewer than 30 monthly organic visitors
- Relying on word-of-mouth alone
They’d previously hired a freelancer who promised “fast rankings” — but delivered none.
The Strategy (Month-by-Month)
Month 1 – Full SEO Audit & Local Setup
- Technical SEO audit (crawl errors, Core Web Vitals)
- Setup & optimized Google Business Profile
- Keyword research targeting Langley, Fort Langley, Willoughby
- Created service pages (e.g., “bathroom renovations Langley”)
- Fixed duplicate H1s and missing meta tags site-wide
Curious about this process? See our technical SEO services.
Month 2 – On-Page Optimization + Content
- Rewrote homepage and 3 key service pages with target keywords
- Added internal links and calls to action
- Built out local content:
→ “5 Home Renovation Mistakes to Avoid in Langley”
→ “Why Langley Homeowners Are Choosing Basement Suites in 2025”
Learn how we write local landing pages that convert in this blog post.
Month 3 – Local Link Building & Reviews
- Submitted to 20+ BC business directories
- Published 2 guest blogs on local home improvement sites
- Ran a “review outreach” campaign to get 15+ new 5-star Google reviews
- Installed call tracking and analytics
We applied the same system from our local SEO services.
The Results
- Keyword Rankings:
→ #2 for “Langley contractor”
→ #1 for “bathroom renovation Langley”
→ Top 3 in Google Maps for 4 major terms - Organic Traffic:
→ From 30 → 320+ monthly visits
→ Bounce rate dropped 28% - Leads Generated:
→ 40+ form fills & tracked phone calls
→ Client booked 2 months solid of renovation work
Client Feedback
“We were invisible online before. Vancouver SEO built the whole foundation and now we’re busier than ever. The difference is night and day.”
— K. Dhillon, Owner, KD Renovations
Takeaways for Other Local Businesses
- Local SEO works — but only when done right
- Don’t ignore page speed, headings, or duplicate content
- Google reviews still matter — a lot
- Backlinks from local, not just big, websites make a difference
Want a DIY starting point? Use our Vancouver SEO checklist.
Want Results Like This for Your Business?
We specialize in helping contractors, clinics, and BC-based service businesses rank locally and grow sustainably.
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