Local Landing Pages Are the Unsung Hero of SEO
Whether you’re a physiotherapist in Langley or an electrician in Burnaby, your landing pages determine whether visitors become customers.
Most business websites have a generic “Services” page — but it’s the location-specific landing pages that rank in Google and convert local searchers into leads.
Need to target multiple cities? Learn how we built high-ranking pages for 10 cities in our location SEO strategy.
What Is a Local Landing Page?
It’s a page that targets a specific service in a specific area, like:
- “Plumber in Coquitlam”
- “SEO services in Langley”
- “Immigration lawyer in North Vancouver”
These pages are built to show up in local organic search and Google Maps, then convert users once they land.
8 Key Elements of a High-Converting Local Page
1. Localized, Keyword-Rich Headline (H1)
Don’t use “Welcome” or “Home.”
Example: “SEO Services in Langley That Deliver Real Results”
2. Service Introduction (H2)
Write 1–2 paragraphs explaining what you offer, where, and why you’re the best local option.
We used this format in our Langley SEO contractor case study.
3. Local Testimonials or Case Study Snippets
Social proof is more powerful when it’s local.
→ Quote real clients in that area
→ Mention neighborhoods (e.g. Walnut Grove, Willoughby)
4. Google Maps Embed & Business Info
Add your actual address or service area via a static map. This supports Google’s local relevance signals.
For full GBP optimization, see our local SEO services.
Structured Layout (H2 → H3)
Use headings, bullet points, and visual breaks. Google and users both reward clean structure.
See how this affects rankings in our technical SEO breakdown.
6. Strong Call-to-Action (CTA)
Use action-oriented text like:
→ “Book a free estimate”
→ “Schedule your free SEO audit”
→ “Get a quote within 24 hours”
Place CTA buttons above the fold and after every scroll-length.
7. Internal Links to Related Services
Link to other cities or services. Example:
→ “We also serve Abbotsford, Surrey, and Richmond.”
8. Schema Markup (LocalBusiness or Service)
Add JSON-LD schema so search engines better understand your service, contact info, and location.
Mistakes to Avoid
❌ Duplicating the same page for every city
❌ Keyword stuffing
❌ Using stock photos of cities you don’t actually serve
❌ Forgetting to update NAP (name, address, phone) consistency
Examples of Pages That Convert
Want to see real pages that rank and generate leads?
Browse our SEO case studies Explore our location landing pages, (/seo-burnaby), (/seo-mission)
Let Us Build or Optimize Yours
We specialize in creating local landing pages that rank — and convert. From structure to content to backlinks, we handle it all.
📍 Contact us for a landing page audit
